Category Management

Bridgehead Food Partners has a wealth of experience and knowledge of the cheese industry to draw upon, however, our decisions are driven by the market. We use our knowledge of the market and your strategy and objectives to find not just any solution, but the best one.

We offer a category management service which will provide management recommendations for your range based on an in depth study of your market, trends and category data. We collect up to date market data, carry out range analysis category development and ensuring new lines fit the customer strategy and add value to the range. The recommendations we provide are then strongly supported by what consumers want from their retailers. We are fully aware of the time pressures placed on corporate buying teams and have developed a model to allow you to concentrate on other targets. Communication is key in the relationship. Tell us what you want and we will deliver.

Supply Chain Systems

Bridgehead Foods manage the supply chain for the cheese maker, allowing access to major customers without having to invest in expensive communication systems or needing to manage the deliveries to customers.

Bridgehead will manage deliveries to the customers’ depots across the country, with orders taken and deliveries made to every customers’ depot 7 days a week. The management of the supply chain includes the flow of information and orders back to the supplier as well as the movement of product through the supply chain to the customer. The flow of data is designed to give each supplier as much information as possible on a daily basis to enable them to understand the trends and changes of the business as it happens, enabling them to manage their own business more effectively.

We work together to introduce you to opportunities for your business to grow within the growing cheese market.

Technology Support

Bridgehead Foods also provides technical management services which supports both the customers and the suppliers. We have guided a vast range of products from conception to launch for cheese producers for major retailers.

We lead cheese producers through the process, ensuring that the correct level of compliance are achieved for both brand and own label products, to achieve access to the target retailer. This service also benefits the retailers as we provide them with a product that is built to the standard required of them and their processes. Without strong technical management, products can hit a number of difficult hurdles.

Each retailer has their own technical requirements covering both the supply of own label and branded products. Bridgehead has an excellent working knowledge of these requirements and can quickly liaise with cheese makers on processes and products to ensure their suitability for each potential customer.